Pioneer Pro DJ

Probably our best example of global marketing campaigns, encompassing advertising, literature, point-of-sale, exhibitions and electronic media.

We worked very closely with the Pioneer marketing team to develop a complete range of design material that covers their entire professional DJ equipment range. This sophisticated design solution illustrates each DJ product with its own unique selling points while collectively the designs form a rigid corporate identity that has a world appeal.

All this work has been translated into more than a dozen languages and is available for instant download from a secured intranet, built and maintained by the Planet internet department.

Designer:
Joe Mallen

Developer:
Joe Mallen