Conversion - Search engine optimisation

Conversion is all about turning clicks into customers and driving quality traffic to your website. Planet’ conversion techniques and ideology appears in many areas of your campaign.

Pay per click conversion

Many search engine marketing agencies can get people to your site using pay per click - PPC advertising. Planet prides itself on making your traffic, quality traffic and turning an Internet searcher into one of your customers. This is done in a few ways:

• Thorough customer tracking provides conversion data that is used for real time bidding
• Spending money on targeted, effective key terms, not just terms that have a high volume of searches
• Approaching less obvious keyterms and strategies to find quality traffic in less volume and at a lower cost
• Providing highly targeted content when the customer clicks through to a website
• Landing pages are optimised and modified to drive the click into a conversion

All of this however is only possible with knowledgeable application. With years of experience, and having an inherent knowledge of detailed bid strategies, Planet can increase volume, whilst at the same time, lowering the cost per acquisition - a challenge faced by many agencies.

Search engine optimisation conversion

Search engine optimisation - SEO holds different principles to pay per click - PPC meaning all traffic is potentially customer winning traffic and it doesn’t cost you more for the natural clicks. However, turning natural traffic into quality traffic requires Planet’ unique conversion approach:

• Optimised content pages are not only search engine friendly but designed especially for conversion. Well placed elements, design sensibilities and usability ensure your natural traffic will convert into customers
• Emphasis on high volume, popular search terms
• Finding good conversion terms from pay per click - PPC campaigns and strengthening the theme of these terms for search engine optimisation - SEO
• Quality link development from relevant sources (not just any site that will accept a link!).

Contact Planet to find out more about how we turn your traffic into quality traffic.