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Search engine optimisation - SEO services
Getting in to top positions on the search engines is considered invaluable by most companies, particularly those sites aiming to acquire customers or leads. And quite rightly so; the amount of consumers using search engines to find services and products has rocketed in recent years, making professional search engine optimisation an essential element of the marketing mix for many organisations.
Search engine optimisation - SEO, carried out professionally, involves a number of specialist techniques, all of which must remain within the guidelines of the engines. Assessing your objectives and unique circumstances, we will determine the best possible approach to your search engine optimisation - SEO and we will effectively, efficiently and ethically get you to the best possible search positions on the major engines including Google, MSN and Yahoo!.
Our approach
The team at Planet embrace both the most advanced ethical search engine optimisation techniques and the latest technology. Planet offer a full service search engine optimisation - SEO which, from start to finish, will include:
Search engine optimisation - SEO done professionally and to maximum potential is an ongoing process; Planet prides itself on being an agency dedicated to hard work and commitment to each of its clients. We endeavour to get your website in the top positions in the search engines and keep them there.
Contact Planet 
for a full search engine optimisation - SEO consultation.
Expert website critique
The team of expert search engine optimisation - SEO professionals at Planet will take a look at your existing website and make recommendations on how it can be improved so its more attractive to the search engines. By implementing our recommendations, over subsequent months you will begin to see:
- An increase in traffic to your website
- An increase in conversions
- Improved rankings within the major search engines
We will work closely with your development team or agency in order to gain an understanding of how your website has been developed so that our technical team will then be able to offer the most appropriate solutions to suit your needs.
Every website is unique so each site is treated as an individual project. Using specialist techniques, our expert search engine optimisation - SEO team will see how your website is currently performing within the search engines and work out how best to approach your search engine optimisation - SEO project.
Contact Planet for a full search engine optimisation - SEO consultation.
Exhaustive keyword research
Choosing the right key phrases for your search engine optimisation - SEO campaign is a vital part of ensuring the right people find your website. The team at Planet have valuable experience in choosing the best key phrases to ensure top positions are achieved in the search engines, alongside ensuring high volumes of traffic visit your website.
We will perform exhaustive keyword research which will cover off all areas of your products and services, to find out how many potential customers are searching with terms relevant to you. From the resulting list of key phrases, we will highlight the most appropriate key phrases with optimal search volumes and advise you on the right mix of high & low volume search terms. We ensure the right mix is struck between terms that create awareness and volume of traffic and counter this with more niche terms where the propensity to convert is significantly higher. This ensures we meet the demand of both creating noise whilst driving customer volume.
In addition, we will look at existing metrics, such as pay per click - PPC conversion rates and by doing so, use this intelligence to ensure we squeeze as much from the campaign as possible.
By choosing those terms with the highest volumes for your search engine optimisation - SEO campaign, we will be competing against popular websites with good rankings, a large number of visitors and a mass of credible websites linking to them. It is therefore important that every part of the site is thoroughly optimised to compete at the top.
Websites such as .gov have a head start in achieving the top rankings in the search engines as they are automatically seen as an authoritative website and therefore, more often than not, get ranked above a standard .com or .co.uk website. The experts at Planet can help you to get your website up to the top of the rankings through detailed implementation and over 30 years combined search engine optimisation - SEO experience.
Contact Planet for a full search engine optimisation - SEO consultation.
Competitor analysis
During the set-up of your search engine optimisation - SEO campaign, the team at Planet will perform an in-depth analysis of your competitors websites. We will look into whether they have had any form of optimisation applied to their site, depth of content and how their website has been developed. We can also provide you with information on where your competitors websites rank for search terms relevant to your business.
We will strive to ensure that your website is listed above your competitors within the major engines such as Google, MSN and Yahoo!.
Contact Planet for a full search engine optimisation - SEO consultation.
Specialist optimised copywriting
Search engines need to be able to determine the theme of your website. This is done using a number of elements from a site, with one of the most important elements being the theme of the visible content. Another part of the Planet search engine optimisation - SEO set-up process is to provide useful, relevant content for your website. This will have been written by our specialist in-house copywriting team. We never write content purposefully for the engines but provide the content as an additional resource for your customers. By adding our additional content to your website, we can help strengthen the overall theme of important phrases whilst providing a useful resource for your customers. This approach ensures we compete at the top of the engines whilst improving conversion through creating a positive experience at the site.
Contact Planet for a full search engine optimisation - SEO consultation.
